The luxury of dreams 'to Cartier jewelry
China also has a feather flock together, "keeps" for the remark. High-end groups also have a circle, the circle embodies similar lifestyle, needs, means the common Cartier Jewelry was in China, operating one of the most successful top international jewelry brands, for the fifth consecutive year, ranking the hurun "China Regal brand preference survey" jewelry class Championship. From luxury Paris of Cartier (Cartier), 161 years ago on the date of birth has all the Royal aristocracy and celebrities. Some people say, "luxury since founding, to its marketing way." At present the jewellery industry marketing communication there are two main ways, one is to spread the brand image to brand appeal affects consumers, such as Cartier, telepathy and other TESIRO Difuni, Cartier Jewelry brands; another is focused on the dissemination of jewelry products, rely on creating concepts (especially with the "new concept" products +) to expand the market, such as the CTF, xieruilin, Cartier, etc. "In China, the public relations is more important than sales. "" All admit, luhui regardless of what the store open to the public relations department, are spearheads around different platforms for the operation of the promotion of the brand. "Caddia communication activities, always adhere to the concept of integrated marketing communication. All marketing communications activities must be organized around the "gems of the Emperor, the Emperor's gems" topic, and demands for product positioning height. In the communication, the caddia utilising various means occupying the consumers mind. Cartier bracelet, Cartier Earrings, Cartier, Cartier necklaces, Cartier Rings these Cartier jewelry contains very strong China wind. Integration into the social welfare activities, the sense of the traditional concept of advocacy is the "rich and Dhi world", luxury brand should assume the role of civil society, for the public to make their own contribution. From another perspective, high-end luxury brands have been treated as a waste, luxury and environmental damage has been questioned, for the public to change that perception, many luxury brands will benefit activities and participation in public as an important strategy for the brand, are able to change our views, and set up the courage to shoulder social responsibility of image, more conducive to win public opinion. In China, Cartier also actively integrating, for the undertakings made many efforts, such as the hope school contributions, donations, including support for youth entrepreneurship, and in such event, public relations, through the dissemination of public awareness. In addition, Cartier Jewelry also frequently for new big Conference, sponsored by the star, at the same time with positive media public relations, at lower cost to establish a good propaganda effect and brand image. The Cartier Love Chinese elements, fusion, its development has been added. In the Chinese market, Cartier's business, retail, and wholesale accounted for 65% to 35%. "Our retail and wholesale business, not simply look at the return if the return is not doing business in China. Currently, the most important thing is to put the platform structures. "Luhui said. Extraordinary expansion velocity, laid the Cartier in Chinese luxury market lead. In the face of competition constantly exerting force, Cartier had answers: "others only 5 branches, we have 30 home, this is false. "Luhui said.